Full Tank visits Boston!

Full Tank Foods recently attended the Natural Products Expo East in Boston, MA.  For those of you who aren’t that familiar with the natural products expos there are two main shows a year, one in the spring, on the west coast and one in fall, on the east coast. We attended both shows in 2008. Both were great networking tools and successful in getting our name out there. In Boston, we announced our product distribution expansion. For most of 2008, we have primarily been located in grocers on the west coast. Starting in October we are proud to announce that we have brought Full Tank to Pittsburgh and surrounding areas. At the show we had a booth and passersby had the opportunity to sample Full Tank Foods macaroni & cheese and pasta & red sauce veggie enriched entrees.

Jonathan and I ”manning” the booth at Natural Products Expo East 2008

Even though our products are geared toward 3-11 year olds, we can attest that adults love them just as much! Where else can you get one of your daily recommended servings of vegetables without altering the taste of kid friendly favorites?

Well…check back often because we have a few exciting announcements coming soon!

Full Tank- Helping Parents Fuel Healthy Kids!

Why is it so hard to get kids to eat a healthy meal?This was a question John and Dr. Whitney Anderson asked themselves when their two children abandoned their healthy eating habits when they became toddlers. As a pediatrician, Dr. Anderson meets with thousands of parents whose kids won’t eat vegetables or drink enough water. For a variety of reasons, kids in our society learn to prefer unhealthy convenience foods.

 

The Andersons asked why? As a Six Sigma operations engineer, John outlined the probable root causes. Obviously taste is a major issue for kids. He knew how bitter tastes work and that it is possible to use chemistry to mask bitter tastes in many foods. Visual cues are also important, leading the Andersons to develop ways to enrich foods with vegetables without changing their color. Over time, they developed a library of techniques to address the various’ chemical, biological, social, and behavioral reasons why kids don’t like healthy foods. In fact, they have a whole library of patents to show for their early work in the field.

After a few years of research, the Andersons launched a line of healthy and practical frozen foods for kids. Their flagship product was a pasta that contained a large amount of carrot pureed into the red sauce. This proved to be a hit with parents and kids and they started selling to local elementary schools. After 2 years of refining recipes in the schools, the Andersons took the product retail at Whole Foods stores in the Pacific Northwest in late 2007.

In early 2008, Full Tank’s products will be available in most major metropolitan areas in the United States.

Full Tank’s mission is to help parents fuel healthy kids. Please check back often to find out about new products